Believe it or not, just getting some business cards and a website most likely won't bring a mass exodus of customers to knock down your door. You'll need to figure out if you want to do business as a sole proprietor, LLC, S-Corp, etc. So establishing a way to handle that up front is important."4) Market your BusinessWhether you find a marketing agency or do this yourself, you need to figure out how you are going to promote your new business.technigrafa. err.. If you own a small bait & tackle shop on the edge of a lake in the middle of no where, trademarking your business may not be so important, but we're not all so.Daniel TrimpeyPresident of Technigrafa, LLCPrint design, web design and web hosting in Raleigh, NC919. Think "The golden arches" or the Nike "Swoosh.3014toll-free: 1.Here are a few tips to make sure you get everything set up right. Then you can submit your application here. Having consistent branding helps to build credibility and help people remember you. Some marketing companies have good internal design teams or contract out with good design agencies, but often you can run into pretty unimpressive stuff if you don't get a designer involved. There are many ways to do this, such as press releases, phonebook ads, online ads, TV and radio, ads, etc. A good trademark attorney will help you with this process, and this leads to a very valuable point: Trademark your company name! This is a painful (and sometimes costly) process, but a good idea because it keeps another company for taking you to court over your name and it keeps other companies from stealing glory from you by resembling your business.

People are starved for good customer service these days and most people don't mind spending a little extra money to know that they are being taken care of well.. You have to get the word out. To have a consistent corporate identity, you want to get your logo on everything you put out there: business cards, letterhead, website, etc. Find a graphic design company that does logos, corporate identity and branding and get a logo created that you really like and you feel represents your business well. They should work with your attorney to make sure your logo doesn't conflict with another logo that is already trademarked. You can search for trademarks online at the US Patent and Trademark website here. Why is corporate identity important? Why can't you just put out generic marketing materials? Well, you can, but studies show that people need to see (or hear about) your company up to seven times before company recognition occurs. Get a loan and pay off these expenses later when you have money coming in. It may be tempting to go the cheap route, but if you want your business to succeed, I've found that doing it right the first time is worth the money your spend up front. Especially other companies that are similer to yours in what services or products they offer.2) Pick a good company nameIt sounds simple, but it can be one of the hardest tasks you face. NOTE: It can take up to a YEAR to find out if your trademark was approved and you have to pay your filing fee regardless if you get the trademark or not. Your accountant can help you with that and you can file online or get an attorney to help you. You also need to file with your local secretary of state to register your business name. Impersonal phone systems, busy signals and answering machine messages are usually going to send a cold message to your customers.com.) A lot of the time it can be confusing knowing exactly what you need to do to start up a business right. A trademark attorney will help you search for a clear name and logo and file the paperwork for you, although he'll charge you waaaay more than $325 each.. You may also be required to get a business license/permit. Your marketing agency will work with your designer to develop good marketing materials like postcards, flyers, brochures, etc. Here is a good website for people in NC. If you try to cut corners, you may not be real happy with the results.

The stylized trademark takes into account your font, colors and any other graphical elements in your logo. Then you can get a bank account as a DBA or "Doing Business As" if you are a sole proprietor or get a bank account in the name of your corporation if you incorporate.877. That's tough. Your accountant can help advise you on setting up a retirement account too. At least you can know that you are putting your best foot forward and you're not sabotaging your business's success over the relatively minimal amount of money you need to spend up front to develop a good image for your company. A marketing company can help you determine where your money is best spent to get the most return on your investment. This is by no means a complete list, or a sequential list, but just a set of recommendations based on some common problems we run into with clients and some lessons we've learned well from our own experiences:1) Get Ready to Spend MoneyIt's true that you have to spend money to make money..There are also many other things you can do to get the word out like joining your local Chamber of Commerce, attend trade shows, etc. DBAs are immediately available to you though.374. Sure, you'll make a few mistakes along the way, but don't let that keep you from forging ahead. Note: Marketing companies, despite what they tell you, are not always the best equipped to design your marketing materials. lucky.NChttp://www.Being in the logo design & branding field, we run into a lot of people who are starting up a small company and need to get their promotional items created (business cards, brochures, web site, etc.

They can also help you figure out where postcards need to be sent and where you can send email promotions to get the best response.GRAFA. You want a name that reflects the services or products you offer, but you also want to be catchy. Usually you need to do business for about 2 years before a bank will let you open a company bank account. Networking in this way can prove to be very valuable and it's pretty inexpensive.5) Run Your Business WellWell, duh! If you don't do a good job of running your business, all of the above will be for naught. Make sure you get a good attourney to take care of any legal concerns, get some insurance for your company - and you may want to look into disability and health insurance while you're at it. This is the building point for all your marketing materials.There are two primary ways to trademark your business:Text onlyStylized graphic logoThese are both necessary to protect your name and your logo.. You can't change these things after you apply without resubmitting another application, so make sure you get it right the first time! It'll cost you around $325 to trademark each method.At this point you will probably need to get a federal tax ID for your business, or EIN. Better safe than sorry!One of the keys to running any business successfully is to Automotive Accessories Molding Factory provide friendly and prompt customer service. Your text trademark will be evaluated to make sure it doesn't resemble or sound like any other registered trademarks. Also note that if you incorporate later, you'll need to get another tax ID and your bank account will have to be closed and reopened with the new ID. too. Fun!3) Get your Logo and Branding DoneThis step goes hand-in-hand with the second step

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